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Mica Scotti Kole
Speculative author and developmental editor
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Category: Marketing
Home Archive for category "Marketing"

Category: Marketing

Marketing1
16 Tips to Designing a Newsletter and Pop-Up Forms

16 Tips to Designing a Newsletter and Pop-Up Forms

Mica Scotti Kole May 15, 2018 March 20, 2018

This week, I’m expanding on my last post’s newsletter basics and going a little deeper into designing a newsletter and its accompanying pop-up forms. (To reiterate, for beginners I would recommend using TinyLetter for your …

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Marketing2
The Basics of Starting a Newsletter

The Basics of Starting a Newsletter

Mica Scotti Kole April 17, 2018 April 17, 2018

Starting a newsletter can be daunting, but it doesn’t need to be. Here’s what I learned at an informative #WDC17 conference session on the subject. Types of Newsletters Just for definition’s sake: Original Content. Most are these. …

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Marketing22
9 Tips for Hosting a Hashtag Game (#AuthorToolbox)

9 Tips for Hosting a Hashtag Game (#AuthorToolbox)

Mica Scotti Kole February 20, 2018 February 6, 2018

Hello to all my followers and this week’s #AuthorToolbox drop-ins! Maybe it’s a New Year’s Resolution thing, but in the past few weeks, I’ve had about a dozen people ask me to promote their new …

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Marketing0
#WDC17: The 2 Keys to Platforming and Publicity

#WDC17: The 2 Keys to Platforming and Publicity

Mica Scotti Kole December 16, 2017 December 6, 2017

According to this session of #WDC17, the size of an author’s advance generally translates into the size of a publisher’s investment in that author. To that end, authors with low advances may need to supplement …

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